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How DTC Brands Can Level Up Their Data-Driven Marketing
All marketers have access to some level of data reporting — but that doesn’t mean they know what to do ...
Nine Best Data Security Practices for Managing Customer Data
What is data security and privacy? Data security is the practice of protecting sensitive data from unauthorized access, malicious attacks, ...
Taking Action with Data to Survive a Downturn
We’ve written previous posts in this series on measuring what matters in a down market and using data, not moving data. It’s important ...
Designing a Simpler, More Accessible Modern Data Platform
Creating a data pipeline for the first time can be daunting, but the look and feel of a product can ...
Best Data Extraction Tools of 2022
To populate your data warehouse with accurate and actionable data, you first need to extract that data from the applications ...
Using Data, Not Moving Data
With the global economy facing increasing uncertainty, we’re publishing a series on using data to help your company survive. In ...
Faster Horses
There’s a classic line (attributed to Henry Ford) I’ve heard dozens (maybe hundreds) of times — “If I had asked ...
Measuring What Matters in a Down Market
The old saying of “a rising tide lifts all boats” hides an ocean of insight. It cuts through the boasts ...
Why Data Extraction Is Important
Your business is collecting a lot of data, and it’s stored in platforms used by teams across departments. These platforms ...