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Business intelligence

How DTC Brands Can Level Up Their Data-Driven Marketing

All marketers have access to some level of data reporting — but that doesn’t mean they know what to do ...
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Education

Nine Best Data Security Practices for Managing Customer Data

What is data security and privacy? Data security is the practice of protecting sensitive data from unauthorized access, malicious attacks, ...
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Data analysis

Taking Action with Data to Survive a Downturn

We’ve written previous posts in this series on measuring what matters in a down market and using data, not moving data. It’s important ...
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Modern data platform

Designing a Simpler, More Accessible Modern Data Platform

Creating a data pipeline for the first time can be daunting, but the look and feel of a product can ...
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Education

Best Data Extraction Tools of 2022

To populate your data warehouse with accurate and actionable data, you first need to extract that data from the applications ...
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Data analysis

Using Data, Not Moving Data

With the global economy facing increasing uncertainty, we’re publishing a series on using data to help your company survive.  In ...
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Data analysis

Faster Horses

There’s a classic line (attributed to Henry Ford) I’ve heard dozens (maybe hundreds) of times — “If I had asked ...
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Data analysis

Measuring What Matters in a Down Market

The old saying of “a rising tide lifts all boats” hides an ocean of insight. It cuts through the boasts ...
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Education

Why Data Extraction Is Important

Your business is collecting a lot of data, and it’s stored in platforms used by teams across departments. These platforms ...