SYMPHONY NO. 2
Creating a Modern Company with Accessible Data by Jin Stedge
Co-Founder and CEO ∙ TrueNorth
Jin Stedge is the Co-Founder and CEO of TrueNorth, a tech company in the trucking space with a data-driven approach to operations. They make it simple for owner-operators and small fleets to run their businesses and earn more money.
Trucking is dominated by large fleets with advanced logistics capabilities, but worse pay for truckers than they can accompany as independent operators. TrueNorth helps those independent operators get access to the data these larger companies can provide, with more freedom and earning opportunity.
Jin gets into her own background with data and the importance of making sure data is accessible in TrueNorth. She still writes her own SQL queries from time-to-time, because it’s faster for her to answer a one-off question that way than it is to depend on her data team.