Surviving an Economic Downturn with Focused Data by Ethan Ruby

Ethan Ruby is Partner of Analytics at Craft Ventures and speaks on how focused data can help companies, especially startups, survive an economic downturn.

Ethan covers four different states of “ok”: Cashflow Positive, Default Alive, Default Investable, and Lean Startup. Companies in any of these four stages should have different priorities and actions.

Ethan also discusses the necessary shift from a focus on hyper growth, or growth at all costs, to a focus on efficient growth that is especially important in the context of an economic downturn.